Being sustainable is business critical, not a choice

Sustainability BJ Ball NZ
Microsoft New Zealand recently released an extensive study of how NZ businesses are performing on sustainability and carbon reduction. It highlighted that our net emissions have increased 60% since 1990, one of the fastest growth rates in the world, despite the fact that 76% of businesses planned to be carbon neutral by 2050. It also found that one third of the organisations surveyed expected to miss their target. Not having a sustainability plan or failing to achieve it is fast becoming a critical business risk. For some time now - getting ahead of your sustainability initiatives has been seen as a proactive strategy, playing into a competitive advantage for many. However things have been heating up (pun intended) for sometime now and sustainability has, as the HBR suggests, now become mainstream. The reality is that no business is...